INTERNATIONAL TRADE, DISTRIBUTION AND LOGISTIC
For being able to operate in an international market, a microenterprise can:
Increase its production
Delegate/outsource some of the selling job
Create a department of International Sales
Product delivery, inventory management, assortment, and return policies are managed by:
The Finance Department
The Marketing Department
The logistics function
When would cooperation in global strategies be advisable?
The other two answers are correct
When the market presents risks and uncertainties
When companies have not the minimum size for internationalization
When selecting international markets, we must opt for the following strategies:
Diversification or concentration
Positioning or differentiation
Customization or follow-up
Delegate some of the selling job to intermediaries implies:
Transfer the risk of the sale to the intermediary
Make the end product significantly more expensive
Loss of control over how and to whom the products are sold