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a frequent, chronological publication of personal thoughts and Web links. Blogging has become a popular platform for business, from companies trying to humanize their brand to solopreneurs seeking to make a full-time income online. But with increased opportunity comes increased competition, and it takes more to stand out now than in the early days of blogging. Still, there are so many more people online today, so the potential rewards are higher for bloggers who break through.

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