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Title: Business model canvas for Art&Crafts microentreprises

Keywords: Business model, canvas, value proposition, value creation

Author: UMA

Languages: English

Please describe yourself: I am

An entrepreneur running a microenterprise / craft-type enterprise
An employee in a microenterprise / craft-type enterprise
Wishing to become an entrepreneur running a microenterprise / craft-type enterprise
Interested in exploring the option of opening a microenterprise / craft-type enterprise
Teacher / Trainer / Provider
Other: please, describe your interests

TRAINING CONTENT AND MATERIAL

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Objectives/goals:

1.    Know how to propose a business idea
2.    Define the value proposition of the own business
3.    Explain why is itit is a value offer that worth to pay for
4.    Apply this knowledge for the Art&Craft microenterprises
5.    Know the main blocks of the business model canvas

Description:

In order to develop an ART&CRAFT business, it is essential to be clear about the value offer that is made to the market and the way in which that value is going to be created and driven to customers.
To make these processes clearer, the business model canvas methodology is very useful, because it displays the value offer, the commercial perspective (how that value proposition is brought to the market and to whom it is addressed), the productive perspective (how the value is generated and what are the key factors, resources and allied partners to achieve it) and the financial perspective, which summarizes the balance between the activities that generate income (the commercial ones) and those that generate expenses (the productive ones).

Contents

• All successful business is based on a key idea, that is the offer of value made to the market, a product or a service that could satisfy a need, that is, something that solves a problem for the customer and so that this will be willing to pay.
• The business model expresses the value proposition that a company makes to the market, and it describes the way in which that value is created, distributed and retained.
• It is important to make a deep reflection on what is our specific value proposition and what kind of customer needs and expectancies are we trying to satisfy
• For Art&Craft microenterprises, the value proposition must turn around the artistic, artisanal or traditional attributes of the product, such as originality, creativity, heritage value, natural or original materials, ancestral knowledge used for its elaboration, etc., that could set their differential against industrial products.
• In a global market, the consumption needs are practically endless, and it is possible to find a niche or a market segment for any type of product. This gives great opportunities for the commercialization of handmade and original products
• Therefore, the most important thing is to know which target audience we aim for and address them through the appropriate channels
• For this purpose, the canvas business model is a great tool, that could help to identify the target market, the means for reach the audience and the key activities for developing the operations successfully

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