ROZWIĄZANIA SZKOLENIOWE ARTCADEMY

STRONA GŁÓWNA / Training

ROZWIĄZANIA SZKOLENIOWE ARTCADEMY

Szkolenia biznesowe (Biz-training) składają się z zestawu 10 kursów dostosowanych specjalnie do menedżerów przedsiębiorstw rzemieślniczych i twórców. Ma on na celu zwiększenie ich zdolności i umiejętności wspierających konkurencyjność oraz rozwój działalności na rynku europejskim i globalnym.

Przygotowane kursy szkoleniowe bazują na aktualnej wiedzy dotyczącej zarówno technicznych kwestii rzemiosła tradycyjnego, jak i strategii, zarządzania, podstaw prawnych i marketingu w prowadzeniu działalności komercyjnej. Mają one wspierać konkurencyjność przedsiębiorstw (w tym mikroprzedsiębiorstw) rzemiosła tradycyjnego.

Cztery główne moduły szkoleniowe:

ZESTAW STARTOWY - ART-STARTUP
-Wymagania prawne dotyczące tworzenia firmy
-Nowe wymagania dotyczące polityki prywatności
-Własność intelektualna i znak towarowy
-Rentowność ekonomiczną i wartość rynkowa

STRATEGIA DLA ART-STARTUPS & ART-PRENEURS & ART-FIRMS
-Model biznesowy i plan biznesowy (Canvas)
-Komunikowanie i kreowanie marki wspierające konkurencyjność
-Planowanie i metody organizacyjne
-Handel międzynarodowy, dystrybucja i logistyka

KOMPETENCJE CYFROWE
-Umiejętność czytania informacji i danych - komunikacja i współpraca
-Tworzenie treści cyfrowych
-Bezpieczeństwo
-E-globalizacja
-Rozwiązywanie problemów technicznych

ZARZĄDZANIE
-Zarządzanie zespołem
-Przywództwo
-Zarządzanie Kapitałem ludzkim
-Podejmowanie decyzji

NASZE KURSY SZKOLENIOWE

Wybór właściwego kursu szkoleniowego:

   BRANDING AND COMMUNICATION
   BASIC LEGAL & REGULATORY ISSUES
   ICT FOR INTERNATIONALIZATION
   MARKET ANALYSIS
   BRANDING AND COMMUNICATION
Course (AST_COU_1_EN) -
We analyze clearly and briefly the steps to follow for the launch of a company and the advantages and disadvantages of being an entrepreneur.

Course (AST_COU_2_EN) -
- Contextualization of financing decisions within the financial decisions of a company.

- Objective of financing decisions.

- ...

Course (AST_COU_3_EN) -
The new European Data Protection Regulation entered into force on May 25, 2018 in all countries of the European Union. This new regulation affects ...

Training Fiche (AST_TF_1_1_EN) -
We analyze clearly and briefly the steps to follow for the launch of a company and the advantages and disadvantages of being an entrepreneur.
• A business entity is an organization that uses economic resources or inputs to provide goods or services to customers in exchange for money ...

Training Fiche (AST_TF_1_2_EN) -
We analyze clearly and briefly the steps to follow for the launch of a company and the advantages and disadvantages of being an entrepreneur.
• These are the basic forms of business ownership: 1. Sole Proprietorship. A sole proprietorship is a business owned by only one person. It is ...

Training Fiche (AST_TF_1_3_EN) -
We analyze clearly and briefly the steps to follow for the launch of a company and the advantages and disadvantages of being an entrepreneur.
• Being an entrepreneur implies great advantages such as those listed below, and at the same time it is important to analyse the personal implications ...

Training Fiche (AST_TF_1_4_EN) -
We analyze clearly and briefly the steps to follow for the launch of a company and the advantages and disadvantages of being an entrepreneur.
• Starting your own business is both exciting and challenging. After doing your research, writing a business plan or roadmap, and deciding on ...

   BASIC LEGAL & REGULATORY ISSUES
Training Fiche (AST_TF_1_5_EN) -
We analyze clearly and briefly the steps to follow for the launch of a company and the advantages and disadvantages of being an entrepreneur.
• Although it is difficult to draw parallels between the different regimes, because the coverage differs greatly, we briefly summarize the situation ...

Training Fiche (AST_TF_2_1_EN) -
- Contextualization of financing decisions within the financial decisions of a company.

- Objective of financing decisions.

- ... • The Balance is an accounting statement that reflects the situation of the company at a given time, it is what we call "Balance Sheet". ...

Training Fiche (AST_TF_2_2_EN) -
- Contextualization of financing decisions within the financial decisions of a company.

- Objective of financing decisions.

- Interrelation ... • It is presented as a list of the expected expenses and income for a given period of time. - An exhaustive list of the FIXED EXPENSES of the ...

Training Fiche (AST_TF_2_3_EN) -
- Contextualization of financing decisions within the financial decisions of a company.

- Objective of financing decisions.

- Interrelation ... • It is very useful as an aid to determine cash inflows and outflows and to plan liquidity (in a few cases, liquidity deficiencies, due to insufficient ...

Training Fiche (AST_TF_2_4_EN) -
- Contextualization of financing decisions within the financial decisions of a company.

- Objective of financing decisions.

- Interrelation ... • The sources of financing are the liquid resources or means of payment of the company to meet its monetary needs. • The sources of financing ...

Training Fiche (AST_TF_2_5_EN) -
- Contextualization of financing decisions within the financial decisions of a company.

- Objective of financing decisions.

- Interrelation ... • If you want to sell, you will have to create your own formula. It seems that the goal of all companies is to sell more, however, most companies ...

   ICT FOR INTERNATIONALIZATION
Training Fiche (AST_TF_3_1_EN) -
The new European Data Protection Regulation entered into force on May 25, 2018 in all countries of the European Union. This new regulation affects ... • The GDPR applies to: • A company or entity which processes personal data as part of the activities of one of its branches established ...

Training Fiche (AST_TF_3_2_EN) -
The new European Data Protection Regulation entered into force on May 25, 2018 in all countries of the European Union. This new regulation affects ... • What data can we process and under which conditions? • The type and amount of personal data a company/organisation may process depends ...

Training Fiche (AST_TF_3_3_EN) -
The new European Data Protection Regulation entered into force on May 25, 2018 in all countries of the European Union. This new regulation affects ... • Intellectual property is the set of rights that correspond to the authors and other owners (artists, producers, broadcasters ...) regarding ...

Training Fiche (AST_TF_3_4_EN) -
The new European Data Protection Regulation entered into force on May 25, 2018 in all countries of the European Union. This new regulation affects ... • Register: Registration is not mandatory, but voluntary. • In Anglo-Saxon law, the notion of copyright is used, which generally includes ...

Training Fiche (AST_TF_3_5_EN) -
The new European Data Protection Regulation entered into force on May 25, 2018 in all countries of the European Union. This new regulation affects ... • Spanish Patent and Trademark Office (SPTO). How to register the corporate image. The logotype. • Once you have chosen your name and created ...

Training Fiche (BC_1) -

Define your target group, before you can start defining the product it is important that you think of who your target group is. Your target ...


Training Fiche (BC_2) -

Target Group, consider who are (or will be) your most important customers. Will it be the elderly or young? Wealthy, or rather do not earn ...


   MARKET ANALYSIS
Training Fiche (BC_3) -

Review the history, mission and methods: Before you create a corporate image for the public, it is important that you have a clear idea ...


Training Fiche (BC_4) -

Identify your target audience:Find out the job titles of the people who make or influence decisions about purchasing the type of products ...


Training Fiche (BC_5) -

Do: Understand your brand’s power: Branding is a way of defining your identity which expresses the values of your business. The first ...


Course (BC_C_1) -
In this part of the course you will learn, about how you can choose your communication channels and the do’s and don’ts of branding and communication ...

Course (BC_C_2) -
In this part of the course you will learn, about how you can design your corporate image, what the best way is to choose your brand name and how you ...

Training Fiche (BL_1) -

Currently, there is a growing debate about the convenience of a suitable business model and business plan when creating ... Business plan has traditionally been considered an essential tool to create and develop your business, not only because it is useful to write down ...


Training Fiche (BL_2) -

In another training fiche, the one related to internationalisation, we already talked about the European Single Market, ... • Digital Single Market. Digital Single Market means that businesses and people can access online to goods and services regardless of their nationality ...


Training Fiche (BL_3) -

In many occasions what makes the difference for the success of your business or the possibility of having a competitive advantage ... • Intellectual Property. Intellectual property is the exclusive rights over intellectual creations. It is broken down into two parts: industrial ...


Training Fiche (BL_4) -

Did you know that many small and medium enterprises have survived through this crisis because they have gone international? ... • Single European Market. Though you might think you are exporting your goods and services if you sell them in one of the member states, that is ...


Training Fiche (BL_5) -

The European Union is aware of the difficulties across all member states when entrepreneurs wish to create their companies. ... • Legal requirements for the creation of a company. Generally speaking the main legal requirements to create your company will depend upon the ...


Course (BL_COU) -
Within this course we aim to further discuss the first steps you need to undertake to form your company. Some can be legal requirements (legal ... MODULE 1 –BUSINESS MODEL UNIT 1 –HOW TO GENERATE A FEASIBLE BUSINESS MODEL As we stated in the training fiche related to business models ...

Course (DS_COU_1_EN) -
Nowadays it is essential to have good channels of communication and collaboration if we want that our business reach our target group. Everybody looks ...

Course (DS_COU_2_EN) -
Nowadays it is essential to protect our personal data in our devices if we want to buy and sell on the internet. Privacy is the first step we have ...

Course (DS_COU_3_EN) -
This module is meant to help you develop a new mind set so you can boost your inner creator and equip you with a set of basic hands on tools to start ...

Training Fiche (DS_TF_1_1_EN) -
Nowadays it is essential to have good channels of communication and collaboration if we want that our business reach our target group. Everybody looks ... • When it comes to digital communication we find many different forms we can communicate through. One of those is, for instance, social networks. ...

Training Fiche (DS_TF_1_2_EN) -
Nowadays it is essential to have good channels of communication and collaboration if we want that our business reach our target group. Everybody looks ... • As we have mentioned social networks have become really important for current communication. They offer updated, fast, free information and ...

Training Fiche (DS_TF_1_3_EN) -
Nowadays it is essential to have good channels of communication and collaboration if we want that our business reach our target group. Everybody looks ... • Apart from social networks there are other formats to engage our potential clients: • Advertisements: through adverts on the web you can let ...

Training Fiche (DS_TF_1_4_EN) -
Nowadays it is essential to have good channels of communication and collaboration if we want that our business reach our target group. Everybody looks ... • We consider that ‘collaboration’ should be one of the bases for any business nowadays as we can make our companies advance if we have many ...

Training Fiche (DS_TF_1_5_EN) -
Nowadays it is essential to have good channels of communication and collaboration if we want that our business reach our target group. Everybody looks ... • Crowdfunding has become a popular tendency to get funding for a new project or startup business. This way you can offer the possibility to ...

Training Fiche (DS_TF_2_1_EN) -
Nowadays it is essential to protect our personal data in our devices if we want to buy and sell on the internet. Privacy is the first step we have ... • Our information’s security can be based on two main points. The first one is to protect our personal data. We are going to give you some tips ...

Training Fiche (DS_TF_2_2_EN) -
Nowadays it is essential to protect our personal data in our devices if we want to buy and sell on the internet. Privacy is the first step we have ... • Our information’s security can be based on two main points. The first one is to protect our privacy. We are going to give you some tips about ...

Training Fiche (DS_TF_2_3_EN) -
Nowadays it is essential to protect our personal data in our devices if we want to buy and sell on the internet. Privacy is the first step we have ... • We are going to give you some tips for personal safety and also safety for your mobiles that help you avoid certain problems: • Be careful ...

Training Fiche (DS_TF_2_4_EN) -
Nowadays it is essential to protect our personal data in our devices if we want to buy and sell on the internet. Privacy is the first step we have ... • We are going to give you some tips for personal safety and also safety for your computers that help you avoid certain problems: • Update your ...

Training Fiche (DS_TF_2_5_EN) -
Nowadays it is essential to protect our personal data in our devices if we want to buy and sell on the internet. Privacy is the first step we have ... • When it comes to commercialize our craft goods or services, it is easy that we face technological problems. We are going to skip basic problems ...

Training Fiche (DS_TF_3_1_EN) -
In this course you will learn some tips on Browsing, searching and filtering data on the net. Moreover, you will discover about search engines and ... • Artisans can gain new perspectives on digital content creation to do business and advertise their products or services online. Positioning strategies ...

Training Fiche (DS_TF_3_2_EN) -
The term Digital Communication refers to any (communication or marketing) action that is oriented to promote products and/or services via social ... • The term Digital Communication refers to any (communication or marketing) action that is oriented to promote products and/or services via social ...

Training Fiche (DS_TF_3_3_EN) -
Social media like Facebook, Twitter, MySpace, Skype etc., are used extensively for the purpose of communication;  Facebook offers a wide variety ... - In the current social media globalization, it is more than obvious that social media like Facebook, Twitter, MySpace, Skype etc., are used extensively ...

Training Fiche (DS_TF_3_4_EN) -
Nowadays it is important the involvement of artisans into the e-commerce market, setting up a solid international project in mind is the first step ... • E-commerce is rapidly involving business owners. Craft artisans have been looking for their place in international markets due to surplus of production, ...

Training Fiche (DS_TF_3_5_EN) -
In this course we will learn how to use Analytics to Find Your Audience,  Know and Respect Regional Laws and Regulations, Internationalize Your ... - International online marketing strategies vary across business models, but the basics remain the same. From search engine optimization to content ...

Training Fiche (ICT_1) -

This training fiche is focused on how to use, expand ... Using social media for marketing can enable small business looking to widen their reach to more customers. Your customers are interacting with brands ...


Course (ICT_1_COU) -
In this part of the course you will learn, how to setup you website by using WordPress and how to build an online shop and how to sell online. These ...

Training Fiche (ICT_2) -

This training fiche is about how to build your own website with WordPress. First, we need to explain what is a ... The use WordPress requires a web server with PHP and MySQL! How to set up your website using WordPress in few steps. • Domain Name: The ...


Course (ICT_2_COU) -
This training fiche is focused on how to use, expand and improve your social network, with as end goal to increase your market. For every company ...

Training Fiche (ICT_3) -

Idea: If you think about how to set up your own online store than you probably already have some idea of business, product range and potential ...


Training Fiche (ICT_4) -

CRM Software is the technology supporting Customer Relationship Management. It is a place where to store all the information about customers, ...


Training Fiche (ICT_5) -

Global market finder: This is a tool that is designed by google and it allows you to assess the competition level in your target market ...


Training Fiche (MA_1) -
While microbusinesses usually know their local market and customers quite well, sometimes even personally, expanding the scope of the business to ... What is market analysis? • Market analysis, in simple words, studies the attractiveness and the dynamics of a special market within a special industry. ...

Training Fiche (MA_2) -
Micro businesses usually know their market and customers quite well, and sometimes even personally, so there is no need for implementation of ... Online tools and resources • Market research is a key component to any business’ growth and success. Without it, you may easily waste time, energy, ...

Training Fiche (MA_3) -

Adjusting your product to local market (i.e. localization) is always ... What is localization? • Localization is the customization of all components of a product for a particular target market. These components include: ...


Training Fiche (MA_4) -
One of the barriers that arts & crafts microbusinesses, as well as any other businesses, face when entering a foreign market is lack of trust ... Contents in bullet points: • A good way how to establish yourself and successfully sell on online marketplaces is to build trust with your customers ...

Training Fiche (MA_5) -
This training fiche is focused on how to find partners in abroad to enlarge your business through penetration into foreign markets.
When ... Looking for partners is an integrated phase of the whole process of market analysis and market entry strategy. It significantly contributes to your ...

Course (MA_C_1) -
In the part of the course devoted to key principles and basic steps of market analysis you will learn the basics and benefits of a market analysis, ...

Course (MA_C_2) -
•Market research is a key component to any business’ growth and success. Without it, you may easily waste time, energy, and resources hoping that ...

Course (MA_C_3) -
•It’s good to start this training fiche with explaining what localization actually means. Localization is the customization of all components ...

Course (MA_C_4) -
•A good way how to establish yourself and successfully sell on online marketplaces is to build trust with your customers and develop credible, outstanding ...

Course (MA_C_5) -
There are the following approaches to identify and choose partners for foreign markets:
a) to find domestic buyers who then export ...

Course (MFS_COU_1_EN) -
In today's rapidly-changing business environment, and facing so many challenges such as workforce scarcity, the lack of talents, diversity ...

Course (MFS_COU_2_EN) -
Team management and leadership are particularly important for the survival and development of small and medium enterprises, such as the art and ...

Course (MFS_COU_3_EN) -
A decision can be defined as a course of action purposely chosen from a set of alternatives to achieve objectives or goals. Decision-making is ...

Training Fiche (MFS_TF_1_1_EN) -
In today's rapidly-changing business environment, and facing so many challenges such as workforce scarcity, the lack of talents, diversity ... • Job analysis is one of the first steps in the recruitment and selection process. It is aimed at analysing current and future needs in field ...

Training Fiche (MFS_TF_1_2_EN) -
In today's rapidly-changing business environment, and facing so many challenges such as workforce scarcity, the lack of talents, diversity ... • The recruitment and selection unit of the module HR Management is dedicated to the basics in employing new staff from outside or inside the ...

Training Fiche (MFS_TF_1_3_EN) -
In today's rapidly changing business environment, and facing so many challenges such as workforce scarcity, the lack of talents, diversity ... • Training is provided in a firm to help employers to develop employees. Training should be systematic and need to respond to real training needs ...

Training Fiche (MFS_TF_1_4_EN) -
In today's rapidly-changing business environment, and facing so many challenges such as workforce scarcity, the lack of talents, diversity ... • Performance management is a framework in which performance by individuals can be directed, monitored, motivated and improved (Mabey, 1998). ...

Training Fiche (MFS_TF_1_5_EN) -
In today's rapidly-changing business environment, and facing so many challenges such as workforce scarcity, the lack of talents, diversity ... • Reward system consists of the rewards strategy, rewarding procedures and the proper tools of the systems. The main goals of rewards system ...

Training Fiche (MFS_TF_2_1_EN) -
Proper leadership is necessary for the organization's survival and development.  Both day-to-day functioning and development of a ... • Leadership is defined by Griffin R.W. (2004) as a process of "shaping the goals of the group or organization, motivating behaviors conducive ...

Training Fiche (MFS_TF_2_2_EN) -
There are many various approaches toward leadership. The evolution of the approaches shows how the knowledge about leadership has been developed: ... • The first approach to leadership was the Traits Approach. The main assumption of this approach was that - leaders are born, not made and that ...

Training Fiche (MFS_TF_2_3_EN) -
Communication plays extremely important role in leadership and team management. It is an important tool of every leader and helps leaders to ... • Communication is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, ...

Training Fiche (MFS_TF_2_4_EN) -
Team management and leadership are particularly important for the survival and development of small and medium enterprises, such as the art and ... • Team is a social group linked by formal and informal relationships that performs specific tasks to achieve a common goal. Organizations form ...

Training Fiche (MFS_TF_2_5_EN) -
Motivation is the key aspect of effective teams. Motivated employees are essential to the success of an organization as they are generally more ... • Employee motivation has been broadly defined as the psychological forces that determine the direction of a person's behavior in a team ...

Training Fiche (MFS_TF_3_1_EN) -
•    Individuals at all levels and in all areas of organizations make decisions. This it, they make choices from two or more alternatives.

•    ... • Individuals at all levels and in all areas of organizations make decisions. This it, they make choices from two or more alternatives. Decisions ...

Training Fiche (MFS_TF_3_2_EN) -
•    Peoples’ decision-making styles differ along two main dimensions.

•    Decision ... • Peoples’ decision-making styles differ along two main dimensions. The first is an individual’s way of thinking. Some of us are more rational ...

Training Fiche (MFS_TF_3_3_EN) -
•    Making decisions is a part of everyday life.

•    Decision-making is a comprehensive ... • Making decisions is a part of everyday life. Some consider it an art, others a proficiency. Decisions may be personal or professional, but, ...

Training Fiche (MFS_TF_3_4_EN) -
•    Group decision-making is a type of participatory process in which multiple individuals select from among the alternatives a ... • Group decision-making is a type of participatory process in which multiple individuals act collectively, analyse problems or situations, consider ...

Training Fiche (MFS_TF_3_5_EN) -
•    Ethical decision is concerned with a judgement about right and wrong.

•    The ability ... • Ethical decision is concerned with a judgement about what is right or wrong. An ethical decision is one where one chooses how to respond to ...

Course (SFA_COU_1_EN) -
Every successful business is based on a key idea, that is the offer of value made to the market, that is, a product or a service that satisfies ...

Course (SFA_COU_2_EN) -
Branding and communication in a company is of the most importance, since the achievement of economic benefits depends on them directly and indirectly. ...

Course (SFA_COU_3_EN) -
The new enviromentenvironment  is changing at an accelerate rate  as a result of major forces such as technological advances, globalization, ...

Training Fiche (SFA_TF_1_1_EN) -
In order to develop an ART&CRAFT business, it is essential to be clear about the value offer that is made to the market and the way in which that ... • All successful business is based on a key idea, that is the offer of value made to the market, a product or a service that could satisfy a need, ...

Training Fiche (SFA_TF_1_2_EN) -
Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models.[1][2] It ... • The business model canvas is represented as a chart formed by three blocks that are placed around the value proposition, which is in the centre ...

Training Fiche (SFA_TF_1_3_EN) -
Planning is an important activity that could ensure that a business is going ahead to its objectives. When plans exist, managers can drive the ... • Planning is necessary to ensure that an ART&Crafts microenterprise follows a certain course and is heading towards its objectives, without being ...

Training Fiche (SFA_TF_1_4_EN) -
Once plans have established the schedule to carry out the activities, it is necessary to distribute them among the staff and ensure that they ... • Every business has tomust carry out three basic activities to create value: development, production and marketing. They are called functional ...

Training Fiche (SFA_TF_1_5_EN) -
Management is a fundamental activity in any business, and although we believe that technical and artistic skills are much more important in the ... • In every human organization, management is necessary to ensure coordination and the achievement of the objectives. • The direction in microenterprises ...

Training Fiche (SFA_TF_2_1_EN) -
In this part, we will focus on knowing the commercial communication, from different essential elements for the enhancement of our product. Business ... • Commercial communication is one of the factors that determine success in companies. To do this, we must know what the instruments are to be able ...

Training Fiche (SFA_TF_2_2_EN) -
In this part, we will focus on knowing communication tools such as public relations. Public relations serve to improve the image of brands, so that ... • Public Relations is a communication tool, whose objective is the modification of attitudes towards a brand, product or idea. Public relations ...

Training Fiche (SFA_TF_2_3_EN) -
The main function of advertising is to give visibility to the product, creating needs for our potential customers. Through advertising, the products ... • Advertising is the impersonal controlled communication process, which uses mass media to publicize products, services, ideas or institutions. ...

Training Fiche (SFA_TF_2_4_EN) -
In this part, we will focus on knowing the commercial communication, from different essential elements for the enhancement of our product. Knowing ... • Marketing is the process of getting potential customers or customers interested in the products and / or services of a company. Marketing involves ...

Training Fiche (SFA_TF_2_5_EN) -
According to Robert Leduc: “The brand is the name, term, symbol or design, or a combination of them, assigned to a product or service, for which ... • Brand management gives notoriety, through advertising and other external communications, guarantee security, relies on quality. An unknown brand ...

Training Fiche (SFA_TF_3_1_EN) -
SMEs are still relatively under represented in the global economy. During the past decade there have been steady technological and structural changes ... Before starting any selection process, the company must decide on the optimum number of markets it will go to. This is a strategic decision that presents ...

Training Fiche (SFA_TF_3_2_EN) -
The recent time of global industrial restructuring, combined with technological advances (especially in ICTs) have been the major driving force for ... The size of the company is a key condition for internationalization, perhaps the most important. There is a clear interrelationship between the size ...

Training Fiche (SFA_TF_3_3_EN) -
One of the great challenges of companies is to find the ideal sales channel for their products. The choice of an efficient channel has a total influence ... Most producers do not sell their goods directly to the final users. Between them stands a set of intermediaries that perform a variety of functions. ...

Training Fiche (SFA_TF_3_4_EN) -
Marketing channels are sets of interdependent organizations involved in the process of making a product or service available for use or consumption. ... The means to deliver the product the Art&Craft firms have to decide between four options: Extensive distribution, this kind of distribution tries ...

Training Fiche (SFA_TF_3_5_EN) -
Two aspects are important in the economic and business world today. Globalization, which involves the internationalization taken to the extreme and ... The key aspect of logistics is that it helps us place the right products, in the right place, at the right time and in the desired conditions, in ...