BRANDING AND COMMUNICATION FOR COMPETITIVENESS

What is the difference between image and identity?
The image is the logo, while the identity is the colours
The image is a plot of the public; while identity is what the brand wants to convey.
None is correct

Which is the correct answers?
Marketing serves as a union between the different elements of the commercial system, relating supply to demand.
A commercial director and a sales director are exactly the same
In the commercial management there are some uncontrollable variables are: Product, Price, Distribution and Promotion.

What is a way to get the media to publicize our brand for free and voluntarily?
Marketing
Publicity
Advertising

What is an advertising medium?
Options that advertising has to spread in a media
Neither is correct
Channels that advertising uses for its dissemination

In Marketing, what is the material or immaterial good that the company puts on the market to be commercialized?
Promotion
Product
Place