INTERNATIONAL TRADE, DISTRIBUTION AND LOGISTIC
For being able to operate in an international market, a microenterprise can:
Create a department of International Sales
Increase its production
Delegate/outsource some of the selling job
Product delivery, inventory management, assortment, and return policies are managed by:
The Marketing Department
The Finance Department
The logistics function
When would cooperation in global strategies be advisable?
When companies have not the minimum size for internationalization
The other two answers are correct
When the market presents risks and uncertainties
When selecting international markets, we must opt for the following strategies:
Positioning or differentiation
Customization or follow-up
Diversification or concentration
Delegate some of the selling job to intermediaries implies:
Loss of control over how and to whom the products are sold
Make the end product significantly more expensive
Transfer the risk of the sale to the intermediary