INTERNATIONAL TRADE, DISTRIBUTION AND LOGISTIC
For being able to operate in an international market, a microenterprise can:
Delegate/outsource some of the selling job
Increase its production
Create a department of International Sales
Product delivery, inventory management, assortment, and return policies are managed by:
The Marketing Department
The logistics function
The Finance Department
When would cooperation in global strategies be advisable?
When the market presents risks and uncertainties
When companies have not the minimum size for internationalization
The other two answers are correct
When selecting international markets, we must opt for the following strategies:
Positioning or differentiation
Diversification or concentration
Customization or follow-up
Delegate some of the selling job to intermediaries implies:
Make the end product significantly more expensive
Transfer the risk of the sale to the intermediary
Loss of control over how and to whom the products are sold