BRANDING AND COMMUNICATION FOR COMPETITIVENESS

What is the difference between image and identity?
The image is a plot of the public; while identity is what the brand wants to convey.
The image is the logo, while the identity is the colours
None is correct

Which is the correct answers?
Marketing serves as a union between the different elements of the commercial system, relating supply to demand.
In the commercial management there are some uncontrollable variables are: Product, Price, Distribution and Promotion.
A commercial director and a sales director are exactly the same

What is a way to get the media to publicize our brand for free and voluntarily?
Advertising
Publicity
Marketing

What is an advertising medium?
Channels that advertising uses for its dissemination
Neither is correct
Options that advertising has to spread in a media

In Marketing, what is the material or immaterial good that the company puts on the market to be commercialized?
Product
Promotion
Place