“Corporate image” is a phrase that is referring to the reputation of a company. It is the “image” that a public is supposed to see when the company is mentioned. A corporate image is, the sum of all the impressions that the company leaves on the customer. In many instance a brief, casual act by an employee can either lift or damage the corporate image in the eyes of a single customer or caller on the phone. But the overall image is a composite of many and thousands of impressions and facts. The major elements are, the core business and financial performance of the company and the reputation and quality of the brand.
Discover our repository of artisan knowledge "CRAFTpedia", where information and traditional knowledge is collected.