Follow the one- in- seven rule: This is a rule that you can use with promotional posts on your social networks. The rule is, that one in the seven posts can be a promotion that advertising your company. The remaining six should be focused on sharing valuable content, including posts from the community. 

Ask conversation - starter questions: Most people enjoy sharing their opinions, so ask within your social network community their opinion about topics that are relevant to your business and interesting to them. Because the content of social media websites are nowadays indexed by all internet search engines, your active social network presence helps your brand with the recognition by enabling a higher search result ranking. The higher your company information is placed in a search engine, the easier it is for potential customers to find you. For example, a clothing store could ask their opinion about the idea of selling a new clothing line, to see what the customers think about the new clothing line. 

Share your expertise: Post little - known, fun facts in the form of questions with a special offer presented to the first person to answer correctly. 

Understand your audience: Ask your friends on your social network relevant questions about what they expect and want from the type of service or product that your company offers. This is a cheap way of doing market research. 

Make connections: When you have a lot of connections in your network it is easier for you to make the introduction to new and potential clients, your brand will be well remembered. 



Watch what customers are saying about your products, campaigns, and other activity:  By measuring the activities of your customers on your post, you can get a clear overview about what they think of the campaign or product.  When people say good things about your business, they are often happy to allow you to reprint their feedback elsewhere in your promotional campaign.  It is important to do more than post promotions and daily special on Facebook. The key is that you keep your brand on top of the mind of your customer in a positive way. 

Be authentic: For a social media campaign to be successful it is critical that your personality as a company shines through. By staying true to who you are, what your do and where you stand for is critical. 

Provide value: While including posts that are fun, it is important that you make sure that your posts reflect your personality. It is also important that your campaigns have a content that fit your target audience. 

Strong communication skills: It may not come as a surprise that the person who is in charge of the social networks needs to have strong communication skills. 

Good judgment: In a lot of industries, one of the things a community manager needs to be is a curator. The community manager should be able to parse through all the content coming out of an organization and decide what is good to share and how to share and on which platform. 

Organizational skills: For a lot of companies, a community manager, needs to manage multiple different social platforms. They also need to track the feedback and share this information with their employees. When you do not organize these activities, they can become a lot at once. 

Adaptability: The key of a successful community manager, is being flexible when it comes to the workplace. The work that a community manager does will often extend beyond creating conversations with the target audience on the social networks. 

Passion for the brand: In a lot of ways, the community manager, is the eyes and ears of a business. But he is also responsible for the voice of the company on social networks. Most of the time the target group want to interact with someone who loves the brand as much as they do.