Branding and communication in a company is of the most importance, since the achievement of economic benefits depends on them directly and indirectly. So much for a company that has just been born as a company consolidated in the market they have to take care of these aspects.
The goal of every company is the achievement of economic capital, but to achieve this, it is important to invest in capital imagevision. Communication and marketing are essential for any ART-microenterprise, to a greater or lesser extent. Before embarking on investing in advertising, commercial communication or public relations, we must know what they are for and how they can help us to become more competitive companies.

Thanks to these elements we can position the Art&Craft mircroenterprises in an attractive place for our current or potential clients. With the use of these four elements we can greatly improve the economic benefits in the short, medium and long term. When we dedicate a budget of Art&Craft mircroenterprises in commercial management, advertising, marketing or public relations we are not making an expense; we are investing in improving the image of the company to get more benefits.

 LINKI
 Informe de competitividad artesano España

 Subvenciones para la modernización y fomento de la artesanía