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Titolo: Business model canvas for Art&Crafts microentreprises

Parole chiave: Business model, canvas, value proposition, value creation

Autore: UMA

Lingue: English

Descrivi te stesso: Io sono

Un imprenditore che gestisce una micro impresa / un’impresa artigianale
Un dipendente in una micro impresa / in un’impresa artigianale
Un individuo che desidera diventare un imprenditore che gestisce una micro impresa / un’impresa artigianale
Interessato ad esplorare le possibilità di avviare una microimpresa / un’impresa artigianale
Insegnante/ Trainer/ Fornitore
altro: per favore, descrivi che altro ruolo ricopri o quali sono i tuoi interessi

CONTENUTI E MATERIALE PER LA BIZ-TRAINING

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1. La gamma di argomenti del corso è rilevante
2. Sono soddisfatto dei corsi forniti
3. Gli strumenti di trasmissione dell’apprendimento misto erano appropriati (face-to-face and eLearning)
4. I materiali formativi sono adatti alle mie necessità
5. Sento di aver acquisito nuove conoscenze e abilità
6. Sento di poter mettere in pratica i contenuti dei corsi
7. La durata dei corsi era adeguata

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STRUTTURA DELL'ARTCademy OER PLATFORM

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1. La piattaforma ARTcademy OER è facile da usare e navigare
2. Il materiale dell'ARTCademy Biz-Training è facile da identificare, accedere e utilizzare
3. Complessivamente sono soddisfatto della piattaforma ARTcademy OER

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Obiettivi/finalità:

1.    Know how to propose a business idea
2.    Define the value proposition of the own business
3.    Explain why is itit is a value offer that worth to pay for
4.    Apply this knowledge for the Art&Craft microenterprises
5.    Know the main blocks of the business model canvas

Descrizione:

In order to develop an ART&CRAFT business, it is essential to be clear about the value offer that is made to the market and the way in which that value is going to be created and driven to customers.
To make these processes clearer, the business model canvas methodology is very useful, because it displays the value offer, the commercial perspective (how that value proposition is brought to the market and to whom it is addressed), the productive perspective (how the value is generated and what are the key factors, resources and allied partners to achieve it) and the financial perspective, which summarizes the balance between the activities that generate income (the commercial ones) and those that generate expenses (the productive ones).

Contenuti

• All successful business is based on a key idea, that is the offer of value made to the market, a product or a service that could satisfy a need, that is, something that solves a problem for the customer and so that this will be willing to pay.
• The business model expresses the value proposition that a company makes to the market, and it describes the way in which that value is created, distributed and retained.
• It is important to make a deep reflection on what is our specific value proposition and what kind of customer needs and expectancies are we trying to satisfy
• For Art&Craft microenterprises, the value proposition must turn around the artistic, artisanal or traditional attributes of the product, such as originality, creativity, heritage value, natural or original materials, ancestral knowledge used for its elaboration, etc., that could set their differential against industrial products.
• In a global market, the consumption needs are practically endless, and it is possible to find a niche or a market segment for any type of product. This gives great opportunities for the commercialization of handmade and original products
• Therefore, the most important thing is to know which target audience we aim for and address them through the appropriate channels
• For this purpose, the canvas business model is a great tool, that could help to identify the target market, the means for reach the audience and the key activities for developing the operations successfully

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Business model canvas for Art&Crafts microentreprises

Notizie

Lancio della prima enciclopedia virtuale delle arti e mestieri tradizionali europei

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