- In the current social media globalization, it is more than obvious that social media like Facebook, Twitter, MySpace, Skype etc., are used extensively for the purpose of communication. One of the most important advantages of the use of social media is the online sharing of knowledge and information among different groups of people. Indeed, they reach the most diverse public in terms of age, gender, social characteristics and occupations. Sharing different content on each of your social media networks to expand your brand’s reach and add scale to campaigns. The content you share on each site should be unique to give your followers a reason to follow you on more than one network. It is also important to select the most appropriate social networks for your company’s visibility.

- Here a list with the most famous social networks and their functionality:

- When it comes to build your online branding, Facebook could be one of the valuable tools at your disposal for potential buyers. Remember that 94% of FB’s users access this social network with the mobile app, so it is useful to optimize your content for mobile users. Facebook offers a wide variety of options to be used as a marketing tool:

- Sharing resources: users can share text, image or videos, making them automatically visible to all their contacts;

- Interaction: it is also possible for users to interact with the information that others have published through comments or predetermined reactions;

- Create groups: groups allow interaction between users with a specific intention. They can be open, closed or secret;

- Events: They are virtual spaces aimed at sharing specific information about events. They can be open, closed or secret.

- Gmail is Google's email service and it keeps you updated with real-time message notifications and stores your important emails and data. Sending an email from an account in Gmail is very simple, the platform saves the contacts, creating a book easily accessible from the inbox. Its security protocols defend us from junk or malicious emails.

- To create a Gmail account you just need to go to the Google Account creation page and sign up for Gmail to create a Google Account. You can use the username and password to sign in to Gmail and other Google products like YouTube, Google Play, and Google Drive.

- Twitter is an online social network that allows users to send and read short messages of 140 characters called ‘tweets’. If you are a small business owner, Twitter could be an excellent platform for your business with its 300 million active users. One reason that encourages small businesses to promote their product or service on Twitter is that it costs very little to promote a product on this platform.

- YouTube is a free service to share videos on the internet. The use of YouTube is very simple, you just have to sign up in YouTube or use your Gmail account and upload your video from your own computer. You can also create your YouTube channel which is a fantastic resource to communicate online via digital contents. Active users can write comments to videos they like and do not like. It is extremely important to give visibility to your crafts products. You can either publish videos of creation processes or of final products developed.

- WhatsApp is an application that allows you to send and receive text and multimedia messages to your contacts at very low prices or for free. Messages are sent over the Internet, either using our data plan or the Wi-Fi connection. The only limit is that the contacts to whom we send messages must also have WhatsApp installed. For medium and large business, Whatsapp powers your communication with customers all over the world. In addition to sending and receiving text messages, some interesting functions that could interest you as an entrepreneur are:

- Create a business account, chat with customers, reply to questions and advertise your creations real-time.

- Create chat groups with your customers to promote new creations, sales, offers etc.

- Send photos, videos, voice messages

- Use your image status to publicize your brand image and write an impressive and clear message

- INSTAGRAM. Instagram is a social networking app for sharing photos and videos from a smartphone. Users share images with people who are connected via a 'followers' list. Instagram is a social networking app for sharing photos and videos from a smartphone. Users share images with people who are connected via a 'followers' list. Instagram is all about encouraging creative originality, so for craft artisans, can be a very interesting tool to disseminate their creations.

- PINTEREST. A Pin (therefore the name ‘Pinterest’) is simply any image or video that someone chooses to save to Pinterest. For businesses, more important than the image itself is the link: every pin links back to the original source, so Pinterest can be a great source of referral traffic. If you plan to use Pinterest to market your business, you should create a Pinterest business account, rather than a personal account. If you already have a personal Pinterest account, you can convert it to a business account. You’ll just need to fill in some additional information about your business and accept the business-specific terms of service. Pinterest is perhaps best known for its “inspo boards” where users turn to, well, get inspired. From decor ideas to motivational quotes, providing pinners with a visual dose of inspiration is always a safe bet.

- ETSY. Etsy is an e-commerce website specialised in selling handmade or vintage items (jewellery, clothing, home dé décor, furniture etc). Creating a shop on Etsy is free, however, each listing that is posted in the shop costs $0.20. Each listing will remain on the shop's page for a maximum of 4 months, or until someone buys the product. The prices of products are set by the shop owner, but Etsy claims 5% of the final sale price of each listing