• All successful business is based on a key idea, that is the offer of value made to the market, a product or a service that could satisfy a need, that is, something that solves a problem for the customer and so that this will be willing to pay.

• The business model expresses the value proposition that a company makes to the market, and it describes the way in which that value is created, distributed and retained.

• It is important to make a deep reflection on what is our specific value proposition and what kind of customer needs and expectancies are we trying to satisfy

• For Art&Craft microenterprises, the value proposition must turn around the artistic, artisanal or traditional attributes of the product, such as originality, creativity, heritage value, natural or original materials, ancestral knowledge used for its elaboration, etc., that could set their differential against industrial products.

• In a global market, the consumption needs are practically endless, and it is possible to find a niche or a market segment for any type of product. This gives great opportunities for the commercialization of handmade and original products

• Therefore, the most important thing is to know which target audience we aim for and address them through the appropriate channels

• For this purpose, the canvas business model is a great tool, that could help to identify the target market, the means for reach the audience and the key activities for developing the operations successfully