- International online marketing strategies vary across business models, but the basics remain the same. From search engine optimization to content marketing, accessing a global audience requires solid methods to guarantee that you are making the most of your efforts. Here are three best practices to keep in mind when you are marketing to international consumers over the web.

- 1. Use Analytics to Find Your Audience. Google Analytics is one of the most used web analytics service that tracks real time traffic of your website. It could be a very useful tool to target your customers -local and international- and where they live in order to tailor and determine which country to focus on.

- 2.Know and Respect Regional Laws and Regulations. Before launching your website, you must make sure that it meets all the requirements of e-commerce legislation. If your website is already active on the internet, it is important to review the page. Beware of product laws that pertain to your business, any online tax laws that may affect you, and restrictions on promotional offers and contests. For example, crafts to be imported or exported have to be out of banned goods list in importing country and have to be out of banned goods in exporting country as well.

- 3. Internationalize Your Website. In an online world, your website is your home base especially in international online marketing. Translating your website into English is the most common approach for small and mid-sized companies looking to enhance their possibilities. But having an English website is not the same as global developing: only 26.8% of internet users speak English as first language. The majority of potential customers are not native English speakers. If you are thinking about how to manage foreign audience, website multilanguage localization is a long-term instrument in your business.

- Ecommerce solutions for internationalization. It is necessary to choose a valid platform for the management of content and business procedures. Here is a selection of the best products to launch your business online:

- WebMatrix. This tool created by the giant Microsoft allows anyone to create their website easily and completely personalized, even without computer skills. A complete tool that also includes, among other features, a database publisher, web server management, optimization for search engines (SEO).

- Among the main E-commerce Open Source store-management software programmes we have:

- Prestashop. It is the most popular open source e-commerce solution

- Magento. It is the favourite of big businesses thanks to its flexibility and scalability to suit businesses of all sizes. A very complete tool for creating multistores.

- Oscommerce. Another favourite program among open source solutions, although it has been losing clients compared to the previous two, due to its design limitations.

- Shopify. A good e-commerce tool under the SaaS formula, with free and premium versions, with comprehensive management of your orders.

- How to store data to be used anywhere?. Nowadays sharing on the net is vital and eventually your data is going to end up in the cloud at some point, so you better know how it works to collaborate more efficiently with colleagues, improve your security, discover new opportunities and ensure that you stay competitive. You can share link to folders with photos, videos, documents, etc. You can use it as a common workplace for a group of people giving them access to create and edit files within a designated folder. Cloud storage is a data storage service in which the digital data are virtually stored in logical pools.

- Here is a list of valuable cloud solutions that you can use in your daily life activities:

- Google Drive. Google Drive is a simple and intuitive file hosting service that offers cloud storage, file synchronization, personal cloud, and client software. It is directly connected to Google Docs to create Word documents, Excel spreadsheets, PowerPoint presentation and much more. In Google Drive you have 15 GB of free space. https://drive.google.com

- Apart from Google Drive there are other cloud-based services such as:

- Dropbox. Dropbox is a multiplatform file hosting service in the cloud, operated by the Dropbox company. It allows users to store and synchronize files online and between computers and share files and folders with other users and tablets or smartphones. https://www.dropbox.com/

- WeTransfer. It is a cloud-based service that allows transferring files simply indicating the recipient's email address. You don’t have to create and account, that is why it is one of the easiest way to share file using cloud services. It offers unlimited uploads as well as the possibility of sharing files of up to 2 GB in size. Don’t forget that files are kept on the server for up to 7 days and then they are removed automatically. No encryption or password is used. https://wetransfer.com/

- OneDrive. OneDrive is a Microsoft service that lets you easily backup, store and share photos, videos, documents, and more – anywhere, on any device. All You need is a Microsoft account and license to use safely this service. https://account.microsoft.com/ACCOUNT/ONEDRIVE

- MEGA. MEGA is a cloud storage and file hosting service offered primarily through web-based apps. Mega mobile apps are also available for Windows Phone, Android and iOS.https://mega.nz

- Other cloud base solutions are Mediafire (https://www.mediafire.com/) and Zippyshare (https://www.zippyshare.com/) or reep.io (https://reep.io/) from which you can share online temporarily.