• Apart from social networks there are other formats to engage our potential clients:

• Advertisements: through adverts on the web you can let people know what you have to offer. This is called ‘digital advertising’. The most popular forms of display ads are banners, landing pages and popups. Google offers the option of paying for their banners so you can advert yourself in these spaces. Landing pages are those pages where visitors “land” when they click on a Google AdWords advert or similar. It is a type of online paid advertising, but it is worthy if we want to give a boost to our business.

• Newsletters: is a digital informative publication delivered frequently through email. We can invite our clients to subscribe to our newsletter in order to send them information about our products or any news. It is important that we are active and maybe establish a day to send the newsletter every week/month. There is a platform which provides email delivery service. Through it we can send email campaigns from our site and lets users view a history of emails they have been sent from Mailchimp (https://mailchimp.com/).